Investment Thesis: Embedded Finance

GoingVC Member Authors: Gautam Rao (Cohort 7) and Andrew Gorang (Cohort 7)

As a part of the GoingVC Venture Capital Program curriculum, members collaborate and develop complete Investment Thesis. Occasionally, with permission from the authors, we choose to feature these thesis to help support their Venture Capital careers.

Investment Thesis Highlights

  • What: The Embedded Finance vertical captures providers who enable software companies to offer financial services, integrating into their tech stack.
  • Why: Software companies gain more financial services controls within their tech stack as each layer is now available as a service
  • Who: The $1TN+ payments and insurance industry
Open Research
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