Mar 12, 2020
Angel Investing

Angel Investing – Top Platforms and Best Practices

GoingVC Team
This post originally appeared in ValueWalk by Sunmeet Jolly on February 25, 2020 and has been republished here with permission

Having lived in Silicon Valley for 20 years, I’ve witnessed the exponential growth of Google, Facebook, Apple and thousands of other technology companies. I was well aware that the lifecycle of a technology company starts much before it gets listed on a major stock exchange, but it was not until 2016 that I took the plunge into the world of Early stage startup investing. But why invest in risky early stage startups? Because the returns could be exponential.

Example 1 – When Snapchat raised money through traditional VC investing, the founders received $15,000 from their former school to create their app. When Snap Inc. went public, that school’s investment was worth $24 million in Snap stock. That’s a 1600x return in five years. Example 2 – A $10,000 invested in Uber in 2010 was worth $100 million+ in 2015. Example 3 – If you had a chance to invest $10,000 in Facebook in their first round alongside Peter Thiel in 2004, your stake would be worth around $250 million by now.

First investments

Wishing to invest early in Virtual Reality (VR), Artificial Intelligence (AI), Solar, Robotics and Software Platforms, I began looking for companies to invest in and platforms available. Jim Cramer’s Mad Money introduced the platform, and I began researching startups listed on the platform, immediately making my first two investments – Virtuix and Virzoom, both listed on in 2016. Virtuix was a Series A investment and Virzoom was at Seed stage.

It was my first exposure to Convertible Notes, Preferred equity, Startup Valuations, SEC regulations, etc. Before this I had traded publicly listed stocks and options and worked in a few software companies that got acquired for Billions of dollars or had similar valuations.

Since 2016, I’ve made 32 investments on Seedinvest platform and have been told by Seedinvest officials that I’m the top investor on their platform. Another platform I’ve used to research and make angel investments is where I picked a couple of consumer tech startups.

While I’m an accredited investor, recent regulation allows non-accredited investors to also make investments in startups under SEC Reg CF and SEC Reg A which opens up opportunities for everyone to take a chance at investing in early stage startups, turning a small amount of money into a fortune.

Startups That Are Raising Subsequent Funding Rounds

Another popular platform for early stage startup investing is and it’s quite normal for startups to use more than one platform to raise funds at different stages of their evolution using multiple sources to get investors. For instance, I invested in Knightscope and Commerce.AI through the platform, and now they are raising subsequent funding rounds through the platform. As startups develop their technology, gain additional customers, obtain patents and secure Intellectual property, they raise their valuations, selling equity at higher prices in subsequent rounds.

Many of these startups have also raised money from renowned accelerators like Ycombinator, Plug and Play Tech center, 500 Startups, Techstars etc. and many have renowned Venture capital firms like NEA, Khosla Ventures, etc. investing alongside us angel investors and big corporations. Some other startups I invested in through platform went ahead and raised subsequent funding rounds at other platforms including, and

Two other well known platforms through which startups have raised funds are and both of which help connect Founders with Angel Investors. These platforms however, are limited to accredited investors only. Angellist claims to have raised $1.2 Billion for startups while, a part of platform, claims to have received commitments of $570 million for listed startups raising funds through the platform. In fact, for raising the 1st round of funding for my patented GROTU app, I’ve chosen to list on the Fundable platform to get early investors on board. This fundraise is under SEC Reg D from accredited investors. We may decide on running a future Reg CF or Reg A campaign on other platforms mentioned above.

Funding Early Stage Startups

So how’s my portfolio performing and what have I learnt from my mistakes so far? Of the 34 angel investments I’ve made since 2016, five have resulted in Mergers and Acquisitions, placing them in a safer zone. For instance, BetterDoctor merged with Quest Analytics and was acquired by Vestar Capital Partners and the combined entity is now growing profitability. In such scenarios, angel investors like myself receive equity in the new entity which is “expected to” grow fast with profitability leading to a buy out by larger firm, or list on a major stock exchange via an IPO (Initial Public Offering).

Many other portfolio investments are growing and raising subsequent funding rounds at higher valuations. For instance, NowRX is currently raising a Series B round on Seedinvest platform at a pre-money valuation of $65 million.

When I invested in NowRX at a very early stage in 2017, the valuation was capped at $6 million. So that’s 10X growth in value (not considering dilution). But real fun will be if NowRX becomes a unicorn with a $1 Billion+ valuation. I have many other companies in my portfolio with valuations from 2X to 5X and many others which are flat in valuation but making their products better while growing customer base. Some like Knightscope are growing in valuation, customer base, and planning an IPO in the future.

Angel investing also involves failure

I should also mention that 3 out of 34 companies I invested in have shut down, resulting in complete loss of capital. But that’s just 10% of my portfolio so far. Considering that around 50% of early stage startups fail, it’s still a better performing portfolio beating the statistics.

But I’ve kept the best for last – In late 2017, at a Seedinvest hosted breakfast in San Francisco, I heard Bill Gross, the legendary entrepreneur who founded Idealab technology incubator. He presented to us an investment opportunity in Edisun Microgrids which was building technologies to make solar power cheaper than fossil fuels, and generate heat from sun’s energy to save the world from climate crisis. I made my highest investment so far, in that company.

Recently, around Thanksgiving 2019, Edisun Microgrids, now renamed as Heliogen was covered in 4000+ publications for achieving breakthrough in solar heat generation and announced investments by legendary Bill Gates, and other Billionaires including Steve Case and Patrick Soon-Shiong and received interest from thousands of customers worldwide. Even Former President Obama wrote about it in his Year in Hope publication! Now that was music to my angel investor ears!

The Secret Behind Silicon Valley’s Wealth And Job Creation

Will Heliogen become my Uber or Facebook? And will another company in my portfolio skyrocket in value? Will I make it? Only time will tell. But I tried, researched and followed every company I’ve invested in, connecting with founders on LinkedIn or meeting them in person when they visit Silicon Valley, including visiting offices of Knightscope, NowRX, Vantage Robotics and Commerce.AI which are based in Silicon Valley. I try to spread the word for Founders fundraising, and help them connect with other angels or prospective employees and partners.

And I do not regret losing money in ventures that failed, because it’s a part of an evolution. The light bulb was not discovered in a single attempt. By funding these entrepreneurs and their ventures, we are encouraging research, risk taking, experimentation, innovation and an iterative process, which is the secret behind Silicon valley’s wealth and job creation.

So what are some of my evaluation criteria for picking companies to invest in:

  1. Very Large TAM (Total Addressable Market) – The founders’ dream has to be big, possibly serving the global market. Founders need to be prepared to stick to venture for 7 to 10 years while trying to build a Billion dollar company.
  2. Technology advancement or evolution – Technology moves very fast with computation speed increasing and costs coming down rapidly, so the product should be using cutting edge technologies to improve on what’s existing by way of available products or processes.
  3. Understanding of Problem and Solution – I avoid investing in areas I do not personally understand or can relate to. There has to be a clear need of product by a market segment, articulated well by the Founders. I have to feel that the solution is best positioned to tackle the problem. Or have confidence in the team that they will figure it out.
  4. Intellectual Property – The founders should have filed or been granted patents to secure intellectual property and create a Moat (barrier to entry) for competition.
  5. Profitability in future – Founders need to know how to make the company profitable after initial capital raises, finding product market fit and scalability. High gross margins are always desirable, even if they are projected in the distant future. Software platforms have been great investments in the last few decades because “Marginal cost of software approaches zero” and many grow using network effects, reducing cost of customer acquisition.
  6. How the Founders manage investors money – Although not evident in many cases, I like founders who watch costs and try to attain profitability soon, and who use creative methods to get the best bang for buck in advertising, hiring, running operations etc.
  7. Mergers and Acquisitions probability – I look at who’s existing business this startup is disrupting? Will it become valuable for a large, rich company to acquire for top dollars in future?
  8. Traction thus far – What have founders achieved with limited resources thus far, including Minimum Viable Product and Early customers?


In the last few years, I’ve met many top VCs and Angels and have had the chance to listen to them in several conferences at regular intervals in Silicon Valley. I’ve also been invited to Judge and be a Panel member at Startup competitions. I’ve met Jason Calacanis at live filming of his show “This Week in startups” and recommend his book “Angel” to all investors wishing to invest in early stage startups.

I was invited to YCombinator’s first Startup Investor School where we were able to hear from Ron Conway of SVangel and many other VCs and Angels on how to invest in startups. I recommend following YCombinator’s Youtube channel. I also attended a training by Brad Feld and Jason Mendelson, and highly recommend reading their book “Venture Deals” to learn about startup valuations and exits. Happy Investing!

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